What does an Experience Cloud Admin primarily manage?

An Experience Cloud Admin primarily focuses on user management and site maintenance, which involves overseeing the functionality and accessibility of the community or site within the Experience Cloud. This role includes tasks such as managing user access and permissions, ensuring that users can effectively engage with the platform, and maintaining overall site integrity to provide a smooth user experience.

While content creation and marketing strategies, community standards and engagement metrics, and product sales and promotions are important aspects of an organization's digital strategy, they typically fall under the responsibilities of roles dedicated to marketing or community management rather than the admin position. The admin's main concern is ensuring that the infrastructure and user experience meet the needs of the community, making user management and site maintenance the primary focus of their role.