Where must an administrator go to create and edit synonym groups?

To create and edit synonym groups in Salesforce, an administrator must navigate to the Synonyms section in Salesforce Setup. This area is specifically designated for managing synonym groups, which are essential for enhancing search functionality within the platform. Synonym groups allow users to search for terms that may be commonly mistaken or confused with the actual keywords, thereby improving user experience and data retrieval efficiency.

This capability is important in contexts such as content management and community forums, where diverse terminology may be used to describe similar concepts. By defining these groups, administrators can ensure that searches yield more relevant results, accommodating different user terminologies.

Other options do not provide the necessary tools or settings for editing synonyms. For instance, the Reports section is focused on generating and organizing reports, while the AppExchange interface is primarily used for accessing third-party applications and add-ons. The Object Manager is centered around managing objects and their fields, rather than handling synonym group settings. Thus, the Synonyms section within Salesforce Setup is the only appropriate location for this specific administrative task.