Which role is responsible for developing and customizing the site's user interface?

The Experience Cloud Site Builder is specifically responsible for developing and customizing the site's user interface. This role focuses on designing the visual aspects, layout, and functionality of the site so that it meets the needs of its users. The Site Builder has access to the tools and resources necessary to create an interactive and engaging experience, enabling them to modify components, templates, and themes to enhance the overall user interface.

This role entails a strong understanding of the design principles as well as the technical skills required to implement changes effectively within the Experience Cloud platform. By combining creativity with technical expertise, the Site Builder can ensure that the site not only looks appealing but also functions optimally for user engagement and satisfaction. Other roles, such as the Site Manager or Admin, may oversee site functionalities and user permissions, but the critical responsibility for direct user interface customization lies with the Site Builder.